06 Feb 2018


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Alyssum Group Acquires RocketRoute to Advance GameChanging Plan for Business & General Aviation

  • First steps of Alyssum Group’s long-term acquisitive strategy within general aviation sector
  • Group to connect key stakeholders via an integrated digital marketplace servicing and benefitting customers, brokers, operators and suppliers
  • RocketRoute joins Victor as wholly-owned Alyssum Group subsidiary
  • RocketRoute will expand and integrate its smart-tech aviation services FlightPlan and MarketPlace as part of Alyssum Group’s connected offering for general aviation community
  • News follows last month’s announcement of further $18m co-investment in Victor – involving BP Ventures and BBA Aviation – to drive creation of Alyssum Group

Newly-formed investment vehicle Alyssum Group has acquired leading aviation services company RocketRoute as part of its long-term strategy to transform the entire private aviation industry.

Uwe Nitsche, RocketRoute, CEO, said: “Joining Alyssum Group is a fantastic step forward, providing the perfect platform for RocketRoute to achieve its next phase of growth. It will allow us to extend our impressive digital platform and more efficiently integrate RocketRoute services across the value chain, leading over time to an unparalleled services suite to the general and business aviation industry. The RocketRoute team is hugely excited about this opportunity and what it means for our customers and I would like to thank them all for their efforts in helping us to achieve this milestone.”

The acquisition of RocketRoute by Alyssum Group now provides the opportunity to expand and evolve MarketPlace. The platform, complementing the ongoing development of FlightPlan, will be opened up to attract a wider range of service providers beyond existing key supplier Air BP, and will actively seek other complementary third-party partnerships and arrangements to ensure a full service offering at any location.

Bringing together offerings from flight sales through to flight-planning and dispatch creates a smart and comprehensive solution especially appealing to larger operators. These consolidating developments, in addition to RocketRoute’s productive, data-driven collaboration with Victor, will work towards Alyssum Group’s overarching strategic objectives.

Kurt Lyall, RocketRoute, Co-Founder, said: “Through MarketPlace we are now open for business to work with more service providers and aviation software companies. We are on a new, faster heading towards our goal of a digitally-driven industry – delivering greater levels of business but with reduced operating costs for operators and service providers alike.”