ADSOFTWARE has won second prize in the CIC export challenge 2012

    22 Jan 2013


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ADSOFTWARE has received commendations from the CIC International Club jury for best export practices and has been awarded second prize in the CIC export challenge 2012, which took place in Lyon on the 4th and 5th of December.

The French business challenge “Exportez Vous”, organized annually for 3 years by the CIC International Club and Class Export, is enjoying great success. This year, the contest was devoted to encouraging best export practices, and received 114 online applications from French exporters. 63 of the most dynamic applicants were selected to participate and present their export projects before a jury on the 4th and 5th of December.

54 companies (74% confirmed exporters – 26% primary exporters) presented their projects before a panel of specialists including Euler Hermes and COFACE. Each company had 4 minutes to describe and promote its application. 13 have been awarded. Germany, the United States, China, ASEAN and Russia were the export destinations that attracted the biggest interest. “This formula requires spotless organization, said Pascal BOUVET, head of the CIC International Club. Asking the candidates to present their cases in the best light has turned the contest into a really dynamic event. It was a success and a really satisfying experience for the organisers”. The finalists will benefit from advice and assistance in pursuing their international projects.

French software developer and publisher ADSOFTWARE is dedicated to working with the aviation industry, and is already a confirmed exporter with more than 45 clients over 18 countries. Named an Innovative Company by the French government, ADSOFTWARE has created a great business model by investing in client support worldwide, and has opened offices in South Africa, Brazil and Thailand. In the midst of the economic crisis, ADSOFTWARE’s turnover and client portfolio has doubled and is expected to gain 20% annually over the next five years. In terms of market share, the company’s growth has been exponential. The CIC International Club values the strong international foundation and export practices that ADSOFTWARE has in place and will support the company’s efforts via its professional export services.

Fred Ulrich, CEO of ADSOFTWARE, states that going forward, “we have set very ambitious but realistic targets for the future. We anticipate trading more through our partnerships with aviation experts in local markets. We expect to strengthen our international presence and accelerate our growth in many different countries including extending our presence through the Middle East and North Africa”.



ADSOFTWARE is a fifteen year old IT company based in France, with offices in Thailand, Brazil and South Africa. Specialising in aviation software, the company has developed a fleet management system and logistics package called “AIRPACK”. This system meets the needs of airlines operating fleets between 2 and 50 aircrafts, as well as Maintenance and Repair Organisations (MRO) and Continuing Airworthiness Management Organisations (CAMO).

The strength of ADSOFTWARE is the simplicity of its product. AIRPACK is Microsoft Windows® ready, web-enabled, multilingual and complete training can be done in five days. The company provides 24/7 online technical support, with extremely competitive pricing that costs up to 40% less than its competitors. Visit for more information.


About CIC International Club

Crédit Industriel et Commercial (CIC) is a financial services group in France, founded in 1859 With its parent-company, Crédit Mutuel it is the fourth largest bank in the country. CIC alone has 1,890 branches and over 24,000 employees serving over 3.6 million customers The company offers savings accounts, mortgages, and loans; it also owns stakes in specialised entities involved in private banking, asset management, leasing, securities brokerage, and property/casualty insurance. CIC has developed products and services specially designed to meet the needs of SMEs via the CIC International Club to encourage and assist international development. Visit and  for more information.